Vice President of Marketing
860-571-6213 | email ↓
Kristiana (Kristi) provides strategic direction to CERC and its marketing department and services for CERC’s state, municipal and nonprofit clients. She has created and implemented communications strategies, creative projects, social media efforts, event planning and public relations, and annually manages Celebrate CT! - CERC's celebratory event to recognize economic development achievements statewide.
When she joined CERC in 2000, she initially oversaw management of the state’s business development campaign, You Belong in Connecticut.
Previous to CERC, Kristi worked for the Juvenile Diabetes Foundation and the American Automobile Association (AAA). While earning her bachelor’s degree in communications at Boston University, she held internships at Boston Garden, MTV in New York, and the Australian Museum in Sydney.
Her professional development includes completion of executive courses sponsored by the Utility Economic Development Association (UEDA) at Northwestern University’s Kellogg School of Management. Kristi served on the board of the Connecticut Chapter of the American Marketing Association (AMA) from 2001-2006 (and as president during 2002-2003), is a member of the Connecticut Economic Development Association (CEDAS) and the Northeastern Economic Development Association (NEDA), and led a women’s business networking group in Farmington called B.I.G. from 2013-2015. She is currently board president of the Connecticut Women’s Education and Legal Fund (CWEALF).
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