Contact: Kristiana Sullivan, 860-571-6213
The Connecticut Economic Resource Center (CERC) has been presented with the Marketing Award for Outstanding Visual Marketing & Promotion for Economic Development by the Northeastern Economic Developers Association (NEDA).
CERC is a nonprofit corporation and public-private partnership that provides economic development services, working closely with an extensive network of state, regional, local and utility partners to leverage Connecticut's unique advantages as a premier business location. The award, in a category for communities larger than 50,000 in population, honors CERC's "New Tagline / Logo Rollout," which was developed as part of a comprehensive marketing initiative.
Having earned a reputation for excellence in economic development, CERC offers expertise in real estate, research, marketing and economic development capabilities, and provides businesses with the information they need to start or expand in Connecticut.
More than 200 economic development delegates from across the Northeast are in New Haven at the 60th Annual Northeastern Economic Developers Association (NEDA) Conference which took place Sunday, Sept. 11 through Tuesday, Sept. 13. The award was presented at the Awards Luncheon on Sept. 12.
All of the marketing entries were judged by the following criteria:
- Unique and trend-setting use of economic development tools and concepts
- Overall creativity and branding effectiveness
- Clarity of messaging toward target audience
- Organization, presentation of information and data quality
- Marketing program effectively conveys the means and methods of the economic development professional.
NEDA represents over 500 members throughout the eleven northeastern states (CT, DE, ME, MD, MA, NH, NJ, NY, PA, RI, and VT) and the District of Columbia, drawing from traditional economic development entities (local, state, and federal government together with the private-sector); utilities; real estate brokerage/development; law firms; banks; and planning, engineering, and environmental consulting firms. Most are professionals in the field, but many others are appointed or elected officials who serve on boards and commissions or otherwise consider economic development to be a part of their mandate.
Each year, NEDA convenes the region's largest conference of practitioners and thinkers who learn and do business together. This year's theme was "Transportation at the Crossroads: The Economic Developer's Road Map." Three members of CERC's leadership were among those addressing conference participants: Robert Santy, president and CEO; Alissa DeJonge, vice president of research; and Courtney Hendricson, vice president of municipal services.
For more information, connect to CERC on Facebook, LinkedIn, and Twitter (@cercinc).