As part of CERC’s economic development consultation for Beacon Falls, the Town engaged with CERC to provide real estate marketing for several commercial properties and building sites available in town.
The resulting marketing campaign included the design of a billboard on a major interstate to direct prospects to a custom website showcasing a catalog of properties. The website also featured a video message from the first selectman, business testimonials and information about the town’s tax incentive program.
As a complement, an article and ad were placed in New England Real Estate Journal to further promote the properties and new website. Select sites were also showcased as CERC Sitefinder Featured Properties on CTSiteFinder.com for additional visibility among the real estate community. CERC is also planning a real estate event for local brokers and developers to get a first-hand tour of properties in two industrial parks.