nternHere.com is a free web site that connects college students with local employers offering internships and was launched in order to address retaining local workforce and keeping the area’s economy competitive.
As the site came about, it was made apparent that students had no problem finding and utilizing the site, the problem lie with engaging employers to log on to the free-service and post their internships. CERC was hired to carry out a multi-faceted campaign focusing solely on the employers.
The multi-faceted campaign included a new brochure, trade show displays (as well as attendance at key events – including the largest annual business shows in Hartford, New Haven, Springfield), a direct mail campaign to chambers of commerce, press releases and pitch letters and opportunities for media interviews, speaking engagements, presentations, partnerships with local chambers and an ad campaign run in local business publications across InternHere.com’s service areas.
The results helped increase awareness of the web site among employers and showed a significant increase in employer registrations (more than 850 employers now use the site to list internships which are searched by nearly 8,000 college students). In addition to new users, the campaign has resulted in chamber partnerships, business industry presentations, continued funding from OWC for the upcoming year, and the 2007 Northeast Economic Developers Association President’s Award for “best marketing practice.”