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Case Studies

Economic Impact Analysis of the 2017 Travelers Championship

In its 65th year of operations and 11th year of being sponsored by Travelers, the Travelers Championship (the Championship) is a major annual sporting event in Connecticut, drawing in professional golfers, their caddies and families, media, exhibitors, and spectators from across the country and internationally. Over the years, the week-long tournament has grown in size and prestige, attracting thousands of spectators to the area annually. CERC, along with the Tournament’s stakeholders, seeks to determine the impact of this event on Connecticut’s economy.