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The 30-Second Commercial

Posted on by Kristi Sullivan

30-second-commercial podcast

In this episode of CERCONOMY, Susan Powers of Sandler Training, joins Kristi Sullivan, Vice President of Marketing at CERC, to share ways to re-think the answer to the common networking question of “so, what do you do?”

Instead of focusing on the features and benefits of your offering, Susan recommends ways to connect emotionally, making it easy to start a conversation and develop a connection.  Listen for ways to help improve your 30-second commercial.

Susan's blog on developing your 30-second commercial, ":30 or Less - Tell Me What You Do."