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Marketing

Celebrating Economic Development

CTED2019

WOW! Our first official Connecticut Economic Development Day celebrated last week was an outstanding success! Thank you to our partner organizations who participated and the many visitors (including legislators and staff) who stopped by the State Legislative Office Building in Hartford on Wednesday, May 8.

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by Kristi Sullivan  |    |  Comments 

Planning Successful Events in Connecticut

Organizations of all types host events - from casual networking receptions to multi-day conferences - gathering people together establishes relationships, generates ideas, and forges new collaborations.

In this episode, Sally Rider from Rider Productions drops into the studio to talk with Kristi Sullivan and shares best practice recommendations for event planning... from budgeting to event timing, to what makes event planning in Connecticut so unique, and how CERC worked with Sally on the 2018 Celebrate CT! event.

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by Kristi Sullivan  |    |  Comments 

I am a Unicorn

Vu Le of Nonprofit AF, a keynote speaker at the Hartford Foundation’s Nonprofit Support Program spring event, compared nonprofits to unicorns during a very entertaining talk entitled “Unleashing the Full Potential of the Nonprofit Sector.” Vu calls himself a writer, speaker, vegan, and Pisces with a passion for nonprofits … and is the executive director of a Seattle-based nonprofit. Here’s a short video that showcases Vu’s great presentation mixed with humor.

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by Kristi Sullivan  |    |  Comments 

Taking Advantage of Video Marketing

planning producing marketing video

Using video in marketing campaigns, on websites, and in social media is hot - and highly effective - but where do you start?  In this episode of CERCONOMY, David Bibbey, the Emmy Award Winning producer of Connecticut Means Business joins Kristi Sullivan, Vice President of Marketing at CERC, to share best practices and ideas for the planning, producing, hosting, and promoting of marketing videos. 

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by Kristi Sullivan  |    |  Comments 

Perception is in the Eye of the Beholder

perception

The clocks sprang forward this past weekend — which either means you lost an hour in the day, or you gained an hour of daylight. It depends on what your perception is, right? Which do you prefer, an hour lost or an hour gained?  Perception varies from person to person but is key to how you view things and how you make decisions. It’s also an important aspect in marketing and how you measure your success. 

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by Kristi Sullivan  |    |  Comments 

E-Mail (Still) Reigns Queen

e-mail

With all of the effort placed in gaining followers, collecting “likes,” and fretting over “reach,” the traditional e-mail format, as a marketing tool, may seem to be passé.  But even with the popularity of new technology, e-mail still reigns queen as a persuasive channel for organizations to build awareness, increase leads, and nurture potential customers.

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by Rebecca Mead  |    |  Comments 

New Year, New You

Welcome 2019!  It’s that time when many of us often reflect back on the year behind us, and dream about new things for the year ahead.  The New Year typically signifies a fresh start and consideration of resolutions (or intentions, which I prefer to call them) – whether personally for yourself or professionally for your organization. In either case, knowing your intended goal(s) is critically important to provide direction and help facilitate success to achieve the desired outcomes.

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by Kristi Sullivan  |    |  Comments 

The 30-Second Commercial

30-second-commercial podcast

In this episode of CERCONOMY, Susan Powers of Sandler Training, joins Kristi Sullivan, Vice President of Marketing at CERC, to share ways to re-think the answer to the common networking question of “so, what do you do?”

Instead of focusing on the features and benefits of your offering, Susan recommends ways to connect emotionally, making it easy to start a conversation and develop a connection.  Listen for ways to help improve your 30-second commercial.

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by Kristi Sullivan  |    |  Comments 

Behind the Scenes of CELEBRATE CT!

Celebrate CT

Join Kristi Sullivan, CERC's Vice President of Marketing, for this episode of CERCONOMY as she walks you through the essential steps to plan for a large, high-profile event like the annual CELEBRATE CT! event, and how CERC can help your organization execute successful events.

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by Kristi Sullivan  |    |  Comments