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Marketing

Searching for Disruptive Solutions

Global industry leader, Stanley Black & Decker and Techstars, a worldwide accelerator that helps entrepreneurs succeed, have partnered to run The STANLEY+Techstars Accelerator in Hartford. Focused on additive manufacturing and sustainable packaging solutions, they search the world for established startups that are developing innovative solutions in these areas - searching for disruptive solutions in software, hardware, or materials.

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by Kristi Sullivan  |    |  Comments 

The Greenwich Economic Forum

The second annual Greenwich Economic Forum will be held November 5th and 6th to convene the brightest minds in global finance, business, media and government for discussion and debate on the defining issues of our times.

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by Kristi Sullivan  |    |  Comments 

The Connecticut Summit

Hosted by The New England Real Estate Journal and sponsored by the Southeast Connecticut Enterprise Region, or seCTer, the upcoming Connecticut Summit will be held October 31st at Mohegan Sun in Uncasville, Connecticut.  Designed for those involved in the development business - developers, financiers, attorneys - anyone involved in major commercial development, to highlight what is going on in Connecticut and more specifically, in the Southeastern Region.

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by Kristi Sullivan  |    |  Comments 

Consistency

There were four Indian restaurants within a quick walk of where I had an internship while in college. The menu at Miah was pretty much identical to the other three – the recipes came from the same region, the food came from the same distributors, and the prices were similar. On the face of it, there was nothing to really set the four restaurants apart, and no reason to choose one over another. The difference, however, was apparent after you dined at Miah. It wasn’t just what the chef cooked that kept a line out the door every day at lunchtime. It was how the food was made and the way it was served that changed the experience.

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by Rebecca Mead  |    |  Comments 

Choosing Connecticut’s Opportunity Zones

Twenty-seven communities in Connecticut have federally-designated Opportunity Zones - a unique tax incentive program and economic development tool to benefit economically-distressed communities. 

In this episode of CERCONOMY, Kristi Sullivan, CERC’s Vice President of Marketing, is joined by David Kooris, Deputy Commissioner of the Connecticut Department of Economic and Community Development, to discuss the efforts that Connecticut is undertaking to support the 72 Opportunity Zones here in the state.

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by Kristi Sullivan  |    |  Comments 

Positioned Uniquely to Foster Business Growth

Be on the lookout... the new 2019 Doing Business in Connecticut guide, annually produced by the Hartford Business Journal (HBJ), has hit the streets!  This magazine-style book is chock full of content to provide readers with an overview of the numerous resources available for supporting and reasons for choosing to do business in our great state.

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by Kristi Sullivan  |    |  Comments 

Blending Media into Your Marketing Mix

The media landscape has changed significantly over the years, and the process of securing advertising in print publications such as newspapers and magazines, on the radio, and on TV, has been impacted. However, a strategic approach to integrating traditional advertising methods into your marketing plan, along with new experiential and hands-on approaches, can reach diverse audiences and pay dividends you may not expect.

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by Kristi Sullivan  |    |  Comments 

A Website with HART

I was so fortunate to work, as part of the CERC marketing team, on the redesign and creation of a new online presence for HART United, a non-profit in North Haven, Connecticut, that provides support services to people with disabilities. 

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by Rebecca Mead  |    |  Comments 

Applying Communication Styles for Better Marketing

Applying Communication Styles for Better Marketing

 

  • Are you struggling with communications styles among your colleagues and/or partners?
  • Are you confused with the best method to communicate with your audience?
  • Are you unsure if your marketing pitch is attracting the right clients?

In this episode of CERCONOMY, Courtney Hendricson and Kristi Sullivan share highlights from a recent Connecticut Conference of Municipalities workshop on using the DISC profile for better communications and marketing effectiveness.

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by Kristi Sullivan  |    |  Comments