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Marketing

Creative Considerations in the Design Process

Many towns and cities are redeveloping their brands - to better define their uniqueness, and to attract and retain residents and businesses - and in this episode, Kristi Sullivan, CERC’s Vice President of Marketing is joined by Liz Panke, an award-winning designer, and partner on a number of rebranding projects for CERC’s municipal clients.

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by Kristi Sullivan  |    |  Comments 

Setting the Stage for Social, Industrial, and Economic Changes in Transportation

“This is an exciting time for transportation. Frequent and ongoing advancements in connected and automated vehicle (CAV) technologies are setting the stage for massive social, industrial, and economic changes the status quo of transportation and mobility,” said our state DOT Commissioner Joseph Giulietti in the welcoming remarks of the 2019 Northeast Connected & Automated Vehicle Summit.

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by Kristi Sullivan  |    |  Comments 

2019 Northeast Connected and Automated Vehicle Summit

NECAV Summit

In this episode of CERCONOMY, Peter Calcaterra from the CT Department of Transportation and Eric Jackson, Ph.D., from the Connecticut Transportation Safety Research Center at UCONN talk with CERC about the upcoming 2019 Northeast Automated and Connected Vehicle Summit, taking place this June in Hartford, a collaboration between the Federal Highway Safety Administration, the Connecticut Department of Transportation, and UCONN.  The two day event will foster a regional dialogue on the emerging technologies and their impacts on policies and infrastructure needs.

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by Kristi Sullivan  |    |  Comments 

Doing Business in Connecticut

Doing Business in Connecticut

Doing Business in Connecticut is an annual publication of the Hartford Business Journal, and in this episode of CERCONOMY, Donna Collins, the Associate Publisher of HBJ sits down with CERC to share how DBIC showcases the many advantages the state offers to companies - domestic and foreign - to grow and thrive, and how the publication has become a resource guide for government officials and top level executives to help support efforts to attract new businesses to Connecticut.

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by Kristi Sullivan  |    |  Comments 

Celebrating Economic Development

CTED2019

WOW! Our first official Connecticut Economic Development Day celebrated last week was an outstanding success! Thank you to our partner organizations who participated and the many visitors (including legislators and staff) who stopped by the State Legislative Office Building in Hartford on Wednesday, May 8.

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by Kristi Sullivan  |    |  Comments 

Planning Successful Events in Connecticut

Organizations of all types host events - from casual networking receptions to multi-day conferences - gathering people together establishes relationships, generates ideas, and forges new collaborations.

In this episode, Sally Rider from Rider Productions drops into the studio to talk with Kristi Sullivan and shares best practice recommendations for event planning... from budgeting to event timing, to what makes event planning in Connecticut so unique, and how CERC worked with Sally on the 2018 Celebrate CT! event.

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by Kristi Sullivan  |    |  Comments 

I am a Unicorn

Vu Le of Nonprofit AF, a keynote speaker at the Hartford Foundation’s Nonprofit Support Program spring event, compared nonprofits to unicorns during a very entertaining talk entitled “Unleashing the Full Potential of the Nonprofit Sector.” Vu calls himself a writer, speaker, vegan, and Pisces with a passion for nonprofits … and is the executive director of a Seattle-based nonprofit. Here’s a short video that showcases Vu’s great presentation mixed with humor.

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by Kristi Sullivan  |    |  Comments 

Perception is in the Eye of the Beholder

perception

The clocks sprang forward this past weekend — which either means you lost an hour in the day, or you gained an hour of daylight. It depends on what your perception is, right? Which do you prefer, an hour lost or an hour gained?  Perception varies from person to person but is key to how you view things and how you make decisions. It’s also an important aspect in marketing and how you measure your success. 

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by Kristi Sullivan  |    |  Comments 

Taking Advantage of Video Marketing

planning producing marketing video

Using video in marketing campaigns, on websites, and in social media is hot - and highly effective - but where do you start?  In this episode of CERCONOMY, David Bibbey, the Emmy Award Winning producer of Connecticut Means Business joins Kristi Sullivan, Vice President of Marketing at CERC, to share best practices and ideas for the planning, producing, hosting, and promoting of marketing videos. 

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by Kristi Sullivan  |    |  Comments