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Marketing

The Results Are In!

Each year after the Celebrate CT! event, we send out a survey to elicit feedback from those who attended, as well as those who did not.  The input helps us assess how we met our goals of showcasing the economic development successes happening across Connecticut, as well as providing an opportunity for the state’s business and economic development communities to network and connect. I thought it would be insightful to share the results with you this year.

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by Kristi Sullivan  |    |  Comments 

Feeding the Content Machine

While arguably the most effective marketing method, content marketing is a hungry machine - demanding that you continuously supply content to feed your audience’s appetite.

When done well, the content centers on the consumer, rather than itself – it is more about them then it is about you. And it’s not interruptive - it’s there when people want it and need it when they seek solutions.

Again, when done well, content marketing informs, educates, and is useful - responding to audience demands and relevant at various points throughout the buying cycle.

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by Rebecca Mead  |    |  Comments 

Collaboration as a Marketing Tool

Collaboration

"Collaboration is where two or more people or organizations work together to realize or achieve something successfully. Collaboration is very similar to, but more closely aligned than, cooperation. Most collaboration requires leadership, although the form of leadership can be social within a decentralized and egalitarian group. Teams that work collaboratively can obtain greater resources, recognition and reward when facing competition for finite resources."   - Wikipedia

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by Kristi Sullivan  |    |  Comments 

In Thanksgiving...

A very Happy Thanksgiving from CERC.

Thanksgiving has been a public holiday since 1862, taking place on the fourth Thursday of November each year. The usual Thanksgiving meal in the United States features turkey roast, mashed potatoes with gravy, sweet (mashed) potatoes, bread stuffing, cranberry sauce, sweet corn, vegetables of the season, bread rolls with butter and pumpkin pie with whipped cream as dessert. But the first Thanksgiving menu included duck, wild turkey, deer, flint corn, fish, and eels!*

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Want to Stand Out? Avoid these 3 Marketing Missteps

I had the fortunate opportunity to design and develop the website for the State’s response to the Amazon “HQ2” RFP. Working with the Connecticut Department of Economic and Community Development, CERC, Adams and Knight, and representatives from the two regions – Greater Hartford and Stamford – the website came to life in just under three weeks, debuting during Governor Malloy’s press conference on the Connecticut effort on October 19th.

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by Rebecca Mead  |    |  Comments 

Inbound

Inbound 17

INBOUND is an annual conference hosted by Boston-based HubSpot with more than 19,000 attendees learning marketing insights, latest trends, and inspiration from more than 300 amazing speakers. This year's feature keynote was a memorable experience. First Lady Michelle Obama delivered an incredible talk about her journey from growing up in Chicago to the craziness of living in the most famous address in the U.S. (she's writing a book on these subjects). The crowd gave a standing ovation upon her introduction and seemed inspired by her personable character and raw opinion on life in the limelight.

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by Kristi Sullivan  |    |  Comments 

It's Not All About You

Your business is not about you – it’s about your customers, your clients, and your potential buyers. The purpose of you being in business is to solve your customers’ problems and help them be more successful.

So why then are we so “me, me, me” focused when it comes to marketing our businesses?

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by Rebecca Mead  |    |  Comments 

Mini Learning Opportunities

In this day and age, it seems that we are all overwhelmed with meetings, tasks, projects and general information overload.  I find that I am often skimming things as I read, trying to get through numerous emails and appointments in the day, in a speedy fashion just to keep up. 

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by Kristi Sullivan  |    |  Comments 

The Opportunity to Create a Real Connection

Regardless of the industry that we’re in or the audience we’re trying to reach, when we have a message to communicate, we tend to obsess over choosing just the right words. Which words will convince my reader to take action? How do I differentiate my message from the thousands of others my reader is being bombarded with daily?

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by Rebecca Mead  |    |  Comments