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Marketing

Blending Media into Your Marketing Mix

The media landscape has changed significantly over the years, and the process of securing advertising in print publications such as newspapers and magazines, on the radio, and on TV, has been impacted. However, a strategic approach to integrating traditional advertising methods into your marketing plan, along with new experiential and hands-on approaches, can reach diverse audiences and pay dividends you may not expect.

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by Kristi Sullivan  |    |  Comments 

A Website with HART

I was so fortunate to work, as part of the CERC marketing team, on the redesign and creation of a new online presence for HART United, a non-profit in North Haven, Connecticut, that provides support services to people with disabilities. 

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by Rebecca Mead  |    |  Comments 

Collaboration at Work: Connecticut at the International Air Show in Paris

Since 2006, Connecticut annually has had a strong presence at the International Airshow for the aerospace industry – and this year, I had the great fortune to attend first-hand, in-person, on-site. CERC has been a part of the team behind-the-scenes for 14 years (wow!) – from coordinating the booth graphics and shipping of materials, to overall logistical details, branding and PR. This year’s show took place in Paris, and I accompanied the Connecticut contingent, which included reps from 11 aerospace companies led by the state Department of Economic and Community Development.

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by Kristi Sullivan  |    |  Comments 

Applying Communication Styles for Better Marketing

Applying Communication Styles for Better Marketing

 

  • Are you struggling with communications styles among your colleagues and/or partners?
  • Are you confused with the best method to communicate with your audience?
  • Are you unsure if your marketing pitch is attracting the right clients?

In this episode of CERCONOMY, Courtney Hendricson and Kristi Sullivan share highlights from a recent Connecticut Conference of Municipalities workshop on using the DISC profile for better communications and marketing effectiveness.

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by Kristi Sullivan  |    |  Comments 

Creative Considerations in the Design Process

Many towns and cities are redeveloping their brands - to better define their uniqueness, and to attract and retain residents and businesses - and in this episode, Kristi Sullivan, CERC’s Vice President of Marketing is joined by Liz Panke, an award-winning designer, and partner on a number of rebranding projects for CERC’s municipal clients.

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by Kristi Sullivan  |    |  Comments 

Setting the Stage for Social, Industrial, and Economic Changes in Transportation

“This is an exciting time for transportation. Frequent and ongoing advancements in connected and automated vehicle (CAV) technologies are setting the stage for massive social, industrial, and economic changes the status quo of transportation and mobility,” said our state DOT Commissioner Joseph Giulietti in the welcoming remarks of the 2019 Northeast Connected & Automated Vehicle Summit.

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by Kristi Sullivan  |    |  Comments 

2019 Northeast Connected and Automated Vehicle Summit

NECAV Summit

In this episode of CERCONOMY, Peter Calcaterra from the CT Department of Transportation and Eric Jackson, Ph.D., from the Connecticut Transportation Safety Research Center at UCONN talk with CERC about the upcoming 2019 Northeast Automated and Connected Vehicle Summit, taking place this June in Hartford, a collaboration between the Federal Highway Safety Administration, the Connecticut Department of Transportation, and UCONN.  The two day event will foster a regional dialogue on the emerging technologies and their impacts on policies and infrastructure needs.

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by Kristi Sullivan  |    |  Comments 

Doing Business in Connecticut

Doing Business in Connecticut

Doing Business in Connecticut is an annual publication of the Hartford Business Journal, and in this episode of CERCONOMY, Donna Collins, the Associate Publisher of HBJ sits down with CERC to share how DBIC showcases the many advantages the state offers to companies - domestic and foreign - to grow and thrive, and how the publication has become a resource guide for government officials and top level executives to help support efforts to attract new businesses to Connecticut.

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by Kristi Sullivan  |    |  Comments 

Celebrating Economic Development

CTED2019

WOW! Our first official Connecticut Economic Development Day celebrated last week was an outstanding success! Thank you to our partner organizations who participated and the many visitors (including legislators and staff) who stopped by the State Legislative Office Building in Hartford on Wednesday, May 8.

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by Kristi Sullivan  |    |  Comments