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Marketing

LaunchEZ: Connecting Entrepreneurs with the Best Matched Resources

In this episode, Beth Wallace, CERC's Director of Business Services, is joined by Tim Laubacher, the owner of Sound Web Solutions and developer of the LaunchEZ platform, a tool for entrepreneurs in Connecticut. Listen to learn more about the platform's benefits for entrepreneurs and new businesses, as well as how partner organizations from across the state can receive exposure to an ever expanding audience of the entrepreneurial community.

To register for an upcoming road show event, please visit http://www.launchez.com/road-show. To add your organization as a resource provider, follow these directions http://www.launchez.com/How-To-Add

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by Beth Wallace  |    |  Comments 

Becoming Podcast #525,001

Podcasts aren’t new. Previously known as "audioblogging," podcasting has roots dating back to the 1980s. But with the birth of broadband internet, and portable digital audio devices (the iPod), podcasts really started to catch hold in late 2004.   FastCompany estimates that there are 18.5 million episodes contributing to over 525,000 syndicated podcasts! I haven’t dared to even think of how many hours of podcasts that adds up to… anyone care to do the math?

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by Rebecca Mead  |    |  Comments 

Municipal Marketing

municipal marketing

In this episode of CERCONOMY, Courtney Hendricson is joined by Kristi Sullivan, CERC's VP of Marketing, to discuss the important facets of building a marketing plan for your municipality, and shares a review of a recent marketing project completed for the town of Washington, Connecticut.

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by Kristi Sullivan  |    |  Comments 

Connecticut and the World

This summer, I have had the opportunity to intern at both CERC and the World Affairs Council of Connecticut, another nonprofit, which works to promote global awareness through community engagement. Working at these two nonprofits has allowed me to simultaneously gain a more global perspective, learning about pressing issues across the world, and a more local one, learning about issues that affect the Connecticut economy and its development.

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by Kevin McLaughlin  |    |  Comments 

Marketing Connecticut to College Grads

As a rising senior at the College of the Holy Cross in Worcester, Massachusetts, I find that there is one thing at the forefront of my mind, and the minds of all my fellow classmates who are entering their final year of college: post-graduation plans. The mere mention of those three words causes stress and anxiety levels to skyrocket amongst many college seniors. The significance that those in college place on post-grad plans can be discerned through the fact that, according to a major annual survey of incoming students conducted by UCLA, the number one reason that people attend college is to “get a better job,” which has superseded the former number one reason, which, before 2006, was to “learn about things that interest me.”

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by Kevin McLaughlin  |    |  Comments 

Emotions are Key Decision-Makers

How do you feel about emotional messaging?  Do you think that positive messaging is better received than negative?  What if I told you it wasn’t – that actual data supports that we process negative emotions more easily than positive ones – how does that make you feel?

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by Kristi Sullivan  |    |  Comments 

We Become Better without Always Keeping Score

Keeping Score

Been noticing a trend of late with articles, blogs, and studies being written about the essential factors that make entrepreneurs and business leaders, and in turn, their businesses, otherworldly successful. I’ve read articles advocating a 4:00 a.m. daily rise to take advantage of the day’s “quiet time,” and blogs that espouse the 20-step morning routines – complete with grueling workouts and smoothies made from a myriad of superfoods - conducted by leaders of fortune 500 companies. It seems that everyone is searching for that magic formula that, when followed, will deliver Richard Branson, Jack Welch, and Elon Musk levels of success.

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by Rebecca Mead  |    |  Comments 

Changing Perceptions

Hartford, changing perceptions

During the annual “Taste of Hartford” last month, I was fortunate enough to try a restaurant that I have not been to. I admit I had not been to visit because of past negative news by the media about the city of Hartford.  To my surprise the restaurant was packed with a diverse group of people of all ages, and Millennials were a large percent.  The atmosphere was warm and welcoming, and the food was fantastic, as was the service.  We all had a wonderful time, and very positive experience. 

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by Robin Backer  |    |  Comments 

The Results Are In!

Each year after the Celebrate CT! event, we send out a survey to elicit feedback from those who attended, as well as those who did not.  The input helps us assess how we met our goals of showcasing the economic development successes happening across Connecticut, as well as providing an opportunity for the state’s business and economic development communities to network and connect. I thought it would be insightful to share the results with you this year.

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by Kristi Sullivan  |    |  Comments 

Feeding the Content Machine

While arguably the most effective marketing method, content marketing is a hungry machine - demanding that you continuously supply content to feed your audience’s appetite.

When done well, the content centers on the consumer, rather than itself – it is more about them then it is about you. And it’s not interruptive - it’s there when people want it and need it when they seek solutions.

Again, when done well, content marketing informs, educates, and is useful - responding to audience demands and relevant at various points throughout the buying cycle.

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by Rebecca Mead  |    |  Comments