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Marketing

Marketing Connecticut to College Grads

As a rising senior at the College of the Holy Cross in Worcester, Massachusetts, I find that there is one thing at the forefront of my mind, and the minds of all my fellow classmates who are entering their final year of college: post-graduation plans. The mere mention of those three words causes stress and anxiety levels to skyrocket amongst many college seniors. The significance that those in college place on post-grad plans can be discerned through the fact that, according to a major annual survey of incoming students conducted by UCLA, the number one reason that people attend college is to “get a better job,” which has superseded the former number one reason, which, before 2006, was to “learn about things that interest me.”

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by Kevin McLaughlin  |    |  Comments 

Emotions are Key Decision-Makers

How do you feel about emotional messaging?  Do you think that positive messaging is better received than negative?  What if I told you it wasn’t – that actual data supports that we process negative emotions more easily than positive ones – how does that make you feel?

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by Kristi Sullivan  |    |  Comments 

We Become Better without Always Keeping Score

Keeping Score

Been noticing a trend of late with articles, blogs, and studies being written about the essential factors that make entrepreneurs and business leaders, and in turn, their businesses, otherworldly successful. I’ve read articles advocating a 4:00 a.m. daily rise to take advantage of the day’s “quiet time,” and blogs that espouse the 20-step morning routines – complete with grueling workouts and smoothies made from a myriad of superfoods - conducted by leaders of fortune 500 companies. It seems that everyone is searching for that magic formula that, when followed, will deliver Richard Branson, Jack Welch, and Elon Musk levels of success.

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by Rebecca Mead  |    |  Comments 

Changing Perceptions

Hartford, changing perceptions

During the annual “Taste of Hartford” last month, I was fortunate enough to try a restaurant that I have not been to. I admit I had not been to visit because of past negative news by the media about the city of Hartford.  To my surprise the restaurant was packed with a diverse group of people of all ages, and Millennials were a large percent.  The atmosphere was warm and welcoming, and the food was fantastic, as was the service.  We all had a wonderful time, and very positive experience. 

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by Robin Backer  |    |  Comments 

Feeding the Content Machine

While arguably the most effective marketing method, content marketing is a hungry machine - demanding that you continuously supply content to feed your audience’s appetite.

When done well, the content centers on the consumer, rather than itself – it is more about them then it is about you. And it’s not interruptive - it’s there when people want it and need it when they seek solutions.

Again, when done well, content marketing informs, educates, and is useful - responding to audience demands and relevant at various points throughout the buying cycle.

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by Rebecca Mead  |    |  Comments 

The Results Are In!

Each year after the Celebrate CT! event, we send out a survey to elicit feedback from those who attended, as well as those who did not.  The input helps us assess how we met our goals of showcasing the economic development successes happening across Connecticut, as well as providing an opportunity for the state’s business and economic development communities to network and connect. I thought it would be insightful to share the results with you this year.

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by Kristi Sullivan  |    |  Comments 

Collaboration as a Marketing Tool

Collaboration

"Collaboration is where two or more people or organizations work together to realize or achieve something successfully. Collaboration is very similar to, but more closely aligned than, cooperation. Most collaboration requires leadership, although the form of leadership can be social within a decentralized and egalitarian group. Teams that work collaboratively can obtain greater resources, recognition and reward when facing competition for finite resources."   - Wikipedia

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by Kristi Sullivan  |    |  Comments 

In Thanksgiving...

A very Happy Thanksgiving from CERC.

Thanksgiving has been a public holiday since 1862, taking place on the fourth Thursday of November each year. The usual Thanksgiving meal in the United States features turkey roast, mashed potatoes with gravy, sweet (mashed) potatoes, bread stuffing, cranberry sauce, sweet corn, vegetables of the season, bread rolls with butter and pumpkin pie with whipped cream as dessert. But the first Thanksgiving menu included duck, wild turkey, deer, flint corn, fish, and eels!*

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Want to Stand Out? Avoid these 3 Marketing Missteps

I had the fortunate opportunity to design and develop the website for the State’s response to the Amazon “HQ2” RFP. Working with the Connecticut Department of Economic and Community Development, CERC, Adams and Knight, and representatives from the two regions – Greater Hartford and Stamford – the website came to life in just under three weeks, debuting during Governor Malloy’s press conference on the Connecticut effort on October 19th.

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by Rebecca Mead  |    |  Comments 

Inbound

Inbound 17

INBOUND is an annual conference hosted by Boston-based HubSpot with more than 19,000 attendees learning marketing insights, latest trends, and inspiration from more than 300 amazing speakers. This year's feature keynote was a memorable experience. First Lady Michelle Obama delivered an incredible talk about her journey from growing up in Chicago to the craziness of living in the most famous address in the U.S. (she's writing a book on these subjects). The crowd gave a standing ovation upon her introduction and seemed inspired by her personable character and raw opinion on life in the limelight.

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by Kristi Sullivan  |    |  Comments