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Marketing

E-Mail (Still) Reigns Queen

e-mail

With all of the effort placed in gaining followers, collecting “likes,” and fretting over “reach,” the traditional e-mail format, as a marketing tool, may seem to be passé.  But even with the popularity of new technology, e-mail still reigns queen as a persuasive channel for organizations to build awareness, increase leads, and nurture potential customers.

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by Rebecca Mead  |    |  Comments 

New Year, New You

Welcome 2019!  It’s that time when many of us often reflect back on the year behind us, and dream about new things for the year ahead.  The New Year typically signifies a fresh start and consideration of resolutions (or intentions, which I prefer to call them) – whether personally for yourself or professionally for your organization. In either case, knowing your intended goal(s) is critically important to provide direction and help facilitate success to achieve the desired outcomes.

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by Kristi Sullivan  |    |  Comments 

The 30-Second Commercial

30-second-commercial podcast

In this episode of CERCONOMY, Susan Powers of Sandler Training, joins Kristi Sullivan, Vice President of Marketing at CERC, to share ways to re-think the answer to the common networking question of “so, what do you do?”

Instead of focusing on the features and benefits of your offering, Susan recommends ways to connect emotionally, making it easy to start a conversation and develop a connection.  Listen for ways to help improve your 30-second commercial.

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by Kristi Sullivan  |    |  Comments 

Behind the Scenes of CELEBRATE CT!

Celebrate CT

Join Kristi Sullivan, CERC's Vice President of Marketing, for this episode of CERCONOMY as she walks you through the essential steps to plan for a large, high-profile event like the annual CELEBRATE CT! event, and how CERC can help your organization execute successful events.

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by Kristi Sullivan  |    |  Comments 

The Art of Communication

Art of Communication

Susan Powers of Sandler Training joins Kristi Sullivan, Vice President of Marketing for CERC, to share insights into the DISC personality profile and how it is a large part of successfully navigating the art of communication. What are the traits of the four styles and how can you adjust and adapt to better understand those who have different styles than you?  Being more aware of the particular traits can lead to better working relationships and allows for more successful outcomes - both professionally… and personally.

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by Kristi Sullivan  |    |  Comments 

What an Honor!

Celebate CT!

In a few weeks, our annual Celebrate CT! event will honor a selection of people, projects and places for their positive contribution to the local and state economy (view the full list of award honorees). CERC will also be celebrating our 25th Anniversary at this year’s 9th annual event, and for the first time, the event will be held at Infinity Hall in Hartford.

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by Kristi Sullivan  |    |  Comments 

Municipal Websites: What to do Before Your Redesign

In this episode of CERCONOMY, CERC's VP of Marketing is joined by CERC's Marketing Consultant, Rebecca Mead, to discuss action steps to take before a municipality - or any organization for that matter - begins the process of the design and development of a new website.  

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by Kristi Sullivan  |    |  Comments 

Top 5 Tools and Tips to Help You Stay Organized, On Time and On Budget – and NOT Overwhelmed

  1. Utilize Outlook for Keeping Track of Appointments, Deadlines and To Dos
    Did you know that you can create a “calendar appointment” directly from an email in Outlook?  I use this all the time to make sure important emails that have actionable deadlines don’t get lost – but rather find a place on my calendar.  I also utilize the feature to make sure internal and external associates know when things are due.  And to keep track of events, I created a separate calendar that also houses the event information, registration details and online links directly in the appointment slot.

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    by Kristi Sullivan  |    |  Comments 

LaunchEZ: Connecting Entrepreneurs with the Best Matched Resources

In this episode, Beth Wallace, CERC's Director of Business Services, is joined by Tim Laubacher, the owner of Sound Web Solutions and developer of the LaunchEZ platform, a tool for entrepreneurs in Connecticut. Listen to learn more about the platform's benefits for entrepreneurs and new businesses, as well as how partner organizations from across the state can receive exposure to an ever expanding audience of the entrepreneurial community.

To register for an upcoming road show event, please visit http://www.launchez.com/road-show. To add your organization as a resource provider, follow these directions http://www.launchez.com/How-To-Add

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by Beth Wallace  |    |  Comments 

Becoming Podcast #525,001

Podcasts aren’t new. Previously known as "audioblogging," podcasting has roots dating back to the 1980s. But with the birth of broadband internet, and portable digital audio devices (the iPod), podcasts really started to catch hold in late 2004.   FastCompany estimates that there are 18.5 million episodes contributing to over 525,000 syndicated podcasts! I haven’t dared to even think of how many hours of podcasts that adds up to… anyone care to do the math?

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by Rebecca Mead  |    |  Comments