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Creative Considerations in the Design Process

Posted on by Kristi Sullivan

Many towns and cities are redeveloping their brands - to better define their uniqueness, and to attract and retain residents and businesses - and in this episode, Kristi Sullivan, CERC’s Vice President of Marketing is joined by Liz Panke, an award-winning designer, and partner on a number of rebranding projects for CERC’s municipal clients.

Sharing recent rebranding projects, Liz and Kristi discuss the considerations municipalities, companies, and organizations should take before and during the design process, and how Liz translates the big ideas and concepts into a graphic identity, as well as how and where the new visual identity will be applied.