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The CERC Blog features topics about research, marketing and business development topics related to economic development, including monthly letters from our President and CEO.

Keeping Connecticut a Leader in Clean, Efficient, and Renewable Energy

It’s sunny and 86 degrees out today - the time of year to hit the beach, grill some burgers, and hope that the rooftop solar panels on my house are cranking out more energy than my air conditioner is sucking away. (Today, it may be a toss-up.) While the northeast is known for having higher energy costs than other areas of the nation, one bright spot is that there is greater financial and political incentive to implement clean, renewable, and energy-efficient technology here, which is reflected in Connecticut’s economic data.

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by Rachel Gretencord  |    |  Comments 

Applying Communication Styles for Better Marketing

Applying Communication Styles for Better Marketing

 

  • Are you struggling with communications styles among your colleagues and/or partners?
  • Are you confused with the best method to communicate with your audience?
  • Are you unsure if your marketing pitch is attracting the right clients?

In this episode of CERCONOMY, Courtney Hendricson and Kristi Sullivan share highlights from a recent Connecticut Conference of Municipalities workshop on using the DISC profile for better communications and marketing effectiveness.

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by Kristi Sullivan  |    |  Comments 

Collaboration at Work: Connecticut at the International Air Show in Paris

Since 2006, Connecticut annually has had a strong presence at the International Airshow for the aerospace industry – and this year, I had the great fortune to attend first-hand, in-person, on-site. CERC has been a part of the team behind-the-scenes for 14 years (wow!) – from coordinating the booth graphics and shipping of materials, to overall logistical details, branding and PR. This year’s show took place in Paris, and I accompanied the Connecticut contingent, which included reps from 11 aerospace companies led by the state Department of Economic and Community Development.

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by Kristi Sullivan  |    |  Comments 

Bob Santy on the Occasion of his Retirement

On Friday, June 28, 2019, CERC staff, board members, and collaborators came together to celebrate Bob's 35+ year career in economic development, and wish him well on his retirement. Bob spoke and recalled the people and organizations that he has worked with throughout his career in Connecticut.

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by Bob Santy  |    |  Comments 

Beyond the Basics: The New Considerations in Location Decisions

Beyond the Basics: The New Considerations in Location Decisions

CERC coordinates and hosts visits by companies evaluating Connecticut as a potential location, and in this episode of CERCONOMY, Erron Smith and Jessica Inacio of the Business Recruitment team, discuss takeaways from a recent visit and what considerations the company leaders had - from the availability of assets and support ecosystem to the quality of life offered by the local community.

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by Erron Smith  |    |  Comments 

Economic Development for Municipal Hospitality and Tourism Businesses

Free Summer Trolley in Clinton, Connecticut

CERC’s Municipal Services Team has been working with the Town of Clinton for about a year and half on both planning and implementation of a variety of different economic development projects. One of the tasks I have taken on is working with the Economic Development Commission to coordinate quarterly gatherings of the town’s hospitality and tourism businesses. These meetings allow the EDC to solicit feedback on ways they might be able to best support this industry and to provide the businesses with information on helpful resources.

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by Sadie Colcord  |    |  Comments 

The Economics of Tourism in Connecticut

In this episode of CERCONOMY, and as a follow-up on his recent blog post, CERC Municipal Services Consultant Kevin Bielmeier shares a recap of the Connecticut Conference on Tourism, and the major economic impacts that the industry provides for the state. Kevin showcases the work being done in Clinton, Connecticut, and how the town is approaching their tourism and hospitality industries as strategic drivers of local economic development.

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by Kevin Bielmeier  |    |  Comments 

The Impact of Connecticut's Largest Sporting Event

With the 2019 Travelers Championship kicking off tournament play today, CERC’s Vice President of Research, Alissa DeJonge, welcomes guest Nathan Grube, the Tournament Director, to uncover interesting facts and statistics about Connecticut’s largest sporting event.

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by Alissa DeJonge  |    |  Comments