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The CERC Blog features topics about research, marketing and business development topics related to economic development, including monthly letters from our President and CEO.

New Year, New Focus on Fiscal Health for Municipalities

2018 will be an exciting one for CERC’s Municipal Services. We ended 2017 by giving a great workshop at the Connecticut Conference of Municipalities (CCM)’s annual conference at Foxwoods where we talked with elected officials and key municipal staff about our free Fundamentals of Municipal Training workshop and our popular second phase, CERC’s patented self-assessment, that towns and cities are taking to focus on economic development priorities that will really move the needle in their community.
United Illuminating has generously provided CERC’s Municipal Services with a grant to conduct these self-assessments in 15 of the communities it serves.

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by Courtney Hendricson   |    |  Comments 

How Much Does All This "Stuff" Really Cost Us?


‘Tis the season—for love, for sharing, and in some cases, for accumulating more “stuff.” As a mom of two young children, this accumulation seems to have grown in recent years. As boxes arrive in the mail, our once-spacious living room starts to feel tight as open space is gradually filled with books, stuffed animals, and monster trucks. While my husband wonders aloud if it’s time for a bigger house, the economist in me wondered how much all of this “stuff” really costs us.

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by Rachel Gretencord  |    |  Comments 

Collaboration as a Marketing Tool


"Collaboration is where two or more people or organizations work together to realize or achieve something successfully. Collaboration is very similar to, but more closely aligned than, cooperation. Most collaboration requires leadership, although the form of leadership can be social within a decentralized and egalitarian group. Teams that work collaboratively can obtain greater resources, recognition and reward when facing competition for finite resources."   - Wikipedia

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by Kristi Sullivan  |    |  Comments 

Assessing the Feasibility of Proposed Commercial Real Estate Development

Hard to believe that there are only a few weeks left in 2017, but its true. 

This time of year, many organizations take a look back and evaluate the success of new paths traveled which may reflect an organizational strategy shift, or the launch of a new product or service option that was created and implemented throughout the year, consider adjustments, and make tweaks where necessary to enhance performance and increase the chances for success in the following year. 

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by Erron Smith  |    |  Comments 

In Thanksgiving...

A very Happy Thanksgiving from CERC.

Thanksgiving has been a public holiday since 1862, taking place on the fourth Thursday of November each year. The usual Thanksgiving meal in the United States features turkey roast, mashed potatoes with gravy, sweet (mashed) potatoes, bread stuffing, cranberry sauce, sweet corn, vegetables of the season, bread rolls with butter and pumpkin pie with whipped cream as dessert. But the first Thanksgiving menu included duck, wild turkey, deer, flint corn, fish, and eels!*

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From Eyesore to Opportunity

One of the most rewarding projects that I have been engaged in recently is the demolition and redevelopment of the site of the former Somersville Mill in the Town of Somers.  To give some background, Somers was a thriving industrial community during the 19th and 20th Centuries and was home to the Somersville Mill textile plant for over one hundred years during this period.  When the mill closed in the 1980s, the building was left abandoned and became an eyesore that was a frequent topic of frustration among residents. 

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by Sadie Colcord  |    |  Comments 

A New and Proud Nutmegger

New and proud nutmegger

I moved to Connecticut a little over two years ago to take my job at CERC. To be honest, I had never even considered Connecticut as a potential residence – I wasn’t interested in an insurance or finance job, and the most I knew about the state came from episodes of “30 Rock” and “Mad Men.” Moving up here, after 12+ years of urban living in Baltimore and DC, was an adjustment, of course, with my new state’s suburban and car-centric lifestyle.

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by Sarah Ficenec, Ph.D.  |    |  Comments 

Want to Stand Out? Avoid these 3 Marketing Missteps

I had the fortunate opportunity to design and develop the website for the State’s response to the Amazon “HQ2” RFP. Working with the Connecticut Department of Economic and Community Development, CERC, Adams and Knight, and representatives from the two regions – Greater Hartford and Stamford – the website came to life in just under three weeks, debuting during Governor Malloy’s press conference on the Connecticut effort on October 19th.

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by Rebecca Mead  |    |  Comments