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The CERC Blog features topics about research, marketing and business development topics related to economic development, including monthly letters from our President and CEO.

The 30-Second Commercial

30-second-commercial podcast

In this episode of CERCONOMY, Susan Powers of Sandler Training, joins Kristi Sullivan, Vice President of Marketing at CERC, to share ways to re-think the answer to the common networking question of “so, what do you do?”

Instead of focusing on the features and benefits of your offering, Susan recommends ways to connect emotionally, making it easy to start a conversation and develop a connection.  Listen for ways to help improve your 30-second commercial.

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by Kristi Sullivan  |    |  Comments 

New Year, New You

Welcome 2019!  It’s that time when many of us often reflect back on the year behind us, and dream about new things for the year ahead.  The New Year typically signifies a fresh start and consideration of resolutions (or intentions, which I prefer to call them) – whether personally for yourself or professionally for your organization. In either case, knowing your intended goal(s) is critically important to provide direction and help facilitate success to achieve the desired outcomes.

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by Kristi Sullivan  |    |  Comments 

Working the RFI Process with Site Selectors

In this third episode in the CERCONOMY series on site selectors, Erron Smith and Jessica Inacio dig deeper into the details of two recent unique RFIs and how CERC engaged with the site selectors on the potential opportunities for Connecticut.

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by Erron Smith  |    |  Comments 

Economic Development is Collaborative Beyond All Else

Last month I had the pleasure of participating in the University of Oklahoma’s Economic Development Institute, my first week-long course toward attaining my CEcD certification. The CEcD, or Certified Economic Developer program, is an intensive program requiring 117 credit hours for completion, followed by an exam.

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by Jessica Inacio  |    |  Comments 

Creating a Dialogue on Important Global Issues with the World Affairs Council of CT

In this episode, Amanda Jolly, the Program Director at the World Affairs Council of Connecticut, joins Sarah Ficenec, Ph.D., CERC's Senior Research and Policy Analyst, to discuss the CTWAC mission to promote greater knowledge and understanding of international affairs among Connecticut residents. Amanda also shares information on the upcoming 2019 Global Economic Outlook event on January 16th in Hartford.

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by Sarah Ficenec, Ph.D.  |    |  Comments 

Analyzing Your Municipality's Fiscal Health

In Connecticut, the majority of municipalities receive 90% of their revenue from property taxes, directly affecting residents’ pocketbooks. In this latest episode of CERCONOMY, Rachel Gretencord, CERC’s Research and Fiscal Analyst, joins Alissa DeJonge, Vice President of Research to discuss how the fiscal health of Connecticut’s municipalities directly affect the quality of life for its residents, and to share information on a new product that CERC has developed to help towns determine their fiscal health, and analyze it over time, leading to better short and long-term spending decisions.

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by Alissa DeJonge  |    |  Comments 

What is Your Municipal New Year's Resolution?

With 2019 fast-approaching, the Municipal Services team at CERC is hard at work planning our strategy for best serving our client base over the coming year. We are evaluating everything we have learned in 2018 about the issues most important to our clients and working to strengthen the products that best serve them. Your town should be doing this, too.

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by Sadie Colcord  |    |  Comments 

We Heart Data

CT Data Collaborative

In this episode, Michelle Riordan-Nold, Executive Director of the CT Data Collaborative joins Alissa DeJonge, CERC’s Vice President of Research to share information about the organization’s mission, and news about their role as the Connecticut State Census Data Center. 

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by Alissa DeJonge  |    |  Comments 

Curious George Learns About the Transforming Retail Industry

retail

This past weekend I had the pleasure of attending the musical Curious George and The Golden Meatball at Playhouse on Park in West Hartford. Based on the books by Margaret and H.A. Rey, this live performance about a mischievous monkey had my son, husband, and I laughing and clapping the whole time.

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by Alissa DeJonge  |    |  Comments