Want results-driven marketing to help exceed your goals? Start here. CERC's marketing services are designed to assist clients in developing communications and promotional strategies that work with their overarching economic development initiatives and maximize marketing dollars, target specific audiences and enhance outreach efforts.
CERC is the economic development community's most comprehensive - and competitively priced - integrated marketing communication agency. As a virtual agency, we have cultivated an extensive network of locally based professionals to complement our in-house expertise.
Planning
From start to finish, CERC can help your organization define and execute a comprehensive marketing strategy. Based on consideration of your program's needs, timeframe and available resources, we'll develop a plan and outline tactics to reach your audience and meet your goals. Or CERC can provide assistance at specific points in your planning process:
- SWOT analysis and market research
- Campaign development
- Pre- and post-campaign measurement
- Branding and communications
Creative
In addition to planning, CERC can develop, design and coordinate creative, cost-effective tactics. Our team offers clients a complete spectrum of integrated services:
- Logo development and design
- Collateral pieces, such as stationary, brochures and direct mail
- CD, video and audio presentations
- Web-based promotions, including web sites and eNewsletters
- Print, radio and television advertising
- Copywriting and reports
- Events, like business receptions and real estate site promotions
- Trade show graphics and giveaways
Public Relations
Whether you need to reach the media, a local community or a statewide targeted public, CERC has a proven track record of PR planning and execution. We can help develop a short- or long-term publicity and media relations program that may include press releases, press kits, feature articles, editorial board meetings, press conferences and ongoing media contact.
For a printable version of our marketing services, download our marketing info sheet.
Start here: Email Kristi Sullivan, Director of Marketing, or call 860-571-7136.Call 860-571-7136 or e-mail Kristi Sullivan, Director of Marketing, to discuss your marketing objectives.
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