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Who gives a hoot?
7/22/2010
Everyone's doing it - tweeting, friending, connecting - but you just don't have the time to add one more responsibility to your plate. Guess what? You don't need to spend hours a day updating your social networks. In fact, you don't even have to hop from web site to web site - you can manage all of your social media efforts from one place in a matter of minutes by signing up for a free account on a site such as hootsuite.com. Hootsuite allows you to organize your networks, spread messages, monitor mentions, track results, schedule updates and more on sites like FaceBook, Twitter, WordPress and LinkedIn - not to mention it saves you time, and perhaps your sanity. Why should you give a hoot? Because social media is not going anywhere anytime soon, and if you're not "LinkedIn" to this latest trend, then you're going to be left in the dark. So check it out - and get your feet wet by choosing a couple of sites to target your energy on at first and you'll see that it will be worth your while. Need help establishing your social media networks and planning your strategy? CERC's marketing department might be able to help you with your efforts - contact Kristi Sullivan, CERC's VP of Marketing.
- MaryAnn Simkewicz, CERC, Marketing Account Supervisor
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