Connecticut Economic Resource Center
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Connecticut Economic Resource Center
Creative
Collateral Pieces
Web Sites
Advertising
Events
Planning
Public Relations

How can we help your business be competitive through our marketing services?

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Creative

Collateral Pieces

CERC has created collateral, from two-sided sell sheets to tri-fold brochures, to magazine-sized reports and annual reports for clients looking for pieces to mail to prospects or to distribute at trade shows and other events.

Web Sites

Web sites have proven to be a very cost-effective and comprehensive way for economic developers to communicate to prospects and with their existing business base. CERC tapped its marketing network to bring its clients attractive, user-maintainable, affordable sites targeted to specific clients' needs. The easy-to-use, proprietary maintenance software developed by CERC's web partner allows our clients to save money by updating content themselves. You don't need to pay high hourly rates every time you want to add a press release or change an image on your web site. Now, this type of maintenance is as easy as using word processing programs and attaching files to emails.

Advertising

Advertising is still an important medium to economic developers, but you need to create the most economical campaigns you can, especially when budgets are tight. If your needs call for advertising, CERC can assist with developing and placing print, radio and television designed for the target audiences identified.

Events

CERC recommends events to meet different objectives: Strengthening relationships with an existing business base Attracting a highly targeted audience to a region, town or even an individual real estate site

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